Lead gen for managed service providers, IT vendors, and cybersecurity companies.
MSPs prospecting SMB and mid-market accounts, cybersecurity firms selling to IT and security teams, and IT vendors building their reseller and partner channel.
The pipeline problems that keep coming up.
SMB technology buyers are hard to reach and quick to ignore
The IT director at a 100-person company gets 40 vendor emails a week. Generic outreach from MSPs and software vendors gets deleted on sight. Relevance is the only way through.
Security incidents create buying moments you cannot predict or scale
When a company in your target market has a breach, that is a window. When Microsoft patches a critical vulnerability, that is a window. By the time your rep acts, the window is closing.
Partner and reseller channel development is relationship-intensive
Building a VAR or reseller network requires consistent outreach, deal registration support, and technical enablement at a volume that overwhelms most vendor channel teams.
Long sales cycles lose momentum between touches
Enterprise IT sales run 6 to 12 months. Deals die not because competitors are better but because the vendor goes quiet between touchpoints and the internal champion loses momentum.
The modules that matter most.
Technology and security intent signals
Monitor companies hiring for cybersecurity roles, deploying new tech stacks, responding to vulnerabilities, or expanding infrastructure. Act on buying signals at the moment they appear, not 30 days later. Signals are pulled from your connected Apollo, ZoomInfo, or LinkedIn Sales Navigator account and processed automatically.
Technographic-based prospecting
Build prospect lists filtered by technology stack, company size, and industry vertical. Outreach references the specific technologies they use and the gaps your solution fills.
Partner and reseller network outreach
Automate deal registration reminders, product training sequences, and co-selling campaigns across your full partner network. Every partner gets consistent communication at the scale of one.
Long-cycle deal nurture
Automated touchpoints across 6 to 12-month enterprise cycles that keep your champion engaged with relevant content, case studies, and product updates timed to where they are in the process.
What good looks like.
What the platform tracks for IT & Cybersecurity teams.
How an MSP grew from 45 to 110 managed accounts in 18 months.
A regional MSP was losing new account opportunities because their owner-operator sales model could not sustain consistent outreach while also delivering services. Technographic signal monitoring identified 320 SMB accounts in their geography running unmanaged IT environments or aging security stacks. Automated outreach sequences and appointment setting produced 40 new discovery calls in the first 60 days. The MSP went from 45 to 110 managed accounts without hiring a dedicated sales rep.
See how Lead Gen AI Suite™ works for your team. Ask G right now.