Lead gen for colleges, universities, and enrollment marketing teams.
Enrollment marketing teams driving student recruitment, continuing education programs building B2B partnerships, and edtech companies selling to academic institutions.
The pipeline problems that keep coming up.
Admissions teams are overwhelmed and follow-up is inconsistent
A prospective student fills out an inquiry form in October. By January they have heard from three competing schools twice a week. Your admissions team sent one email in November. Enrollment is won by whoever follows up best, not who has the best program.
Corporate partnership and continuing education outreach is manual
Universities selling executive education, corporate training, and certificate programs to HR and L&D teams have no systematic outreach process. The sales motion relies entirely on relationship-dependent business development.
Edtech vendor sales cycles involve multiple administrators
Selling an LMS, student success platform, or campus technology solution requires navigating CIO, Provost, Registrar, and department heads simultaneously. Most edtech vendors lose deals when one stakeholder thread goes quiet.
Geographic and program-specific personalization is missing
A university recruiting nationally needs outreach that references the prospect’s state, their intended major, and their enrollment timeline. Generic messages from a 50,000-student university feel impersonal and get ignored.
The modules that matter most.
Prospect inquiry follow-up automation
Automated multi-touch sequences triggered the moment a prospective student or corporate partner submits an inquiry. Email, SMS, and targeted follow-up across a 30 to 90-day enrollment cycle. No inquiry falls through the cracks. Contact data is pulled from your connected Apollo, LinkedIn Sales Navigator, or existing CRM — no separate data vendor required.
Program-specific enrollment microsites
Generate a program landing page for each degree, certificate, or corporate training offering in 90 seconds. A/B test messaging by audience segment. Inquiry forms sync directly to your CRM or student information system.
Corporate partnership and L&D outreach
Build and run outreach sequences targeting HR directors and L&D managers at companies in your target industries. Personalized by industry, company size, and the workforce development challenges relevant to each audience.
SMS enrollment campaign automation
TCPA-compliant SMS sequences for open house invitations, application deadline reminders, and financial aid follow-up. SMS drives the highest response rates in enrollment marketing and the platform handles all compliance automatically.
What good looks like.
What the platform tracks for Higher Education teams.
How a regional university grew graduate program enrollment 34% in one cycle.
A mid-sized university with 12 graduate programs was losing prospective students to better-resourced competitors who followed up faster and more consistently. Automated inquiry sequences meant every prospective student received personalized follow-up within the hour regardless of when they submitted. Program-specific microsites with A/B-tested messaging by undergraduate major improved inquiry-to-application conversion by 34% in the fall enrollment cycle.
See how Lead Gen AI Suite™ works for your team. Ask G right now.