Lead gen for B2B SaaS companies.
PLG motions, sales-led motions, mid-market expansion — a system that reads your product signals and pairs them with outbound that doesn’t undo your brand.
The pipeline problems that keep coming up.
PLG signals never connect to outbound
Product usage data sits in Mixpanel or Amplitude. Your SDRs have no idea which free users are ready to buy. The handoff between product and sales is manual and late. Signals are pulled from your connected Apollo, ZoomInfo, or LinkedIn Sales Navigator account and matched against your ICP.
Outbound feels off-brand
Cold templates make you look like every other SaaS company. Your product is differentiated. Your outreach sounds like everyone else.
Mid-market is the dead zone
SMB buys self-serve. Enterprise needs a full cycle. The 50–500 employee segment requires personalized outbound at volume — and that is where most SaaS teams underperform.
Attribution wars never end
Marketing says their MQL converted. Sales says they sourced it. Nobody can prove what actually moved the deal. Finance stops trusting both.
The modules that matter most.
Intent signal monitoring
47 intent signal categories including product trial activity, G2 reviews, funding rounds, and hiring signals — pulled from your connected Apollo, ZoomInfo, or LinkedIn Sales Navigator account. Know who is ready before they raise their hand. Signals are pulled from your connected Apollo, ZoomInfo, or LinkedIn Sales Navigator account and matched against your ICP.
Personalized multi-touch sequences
Per-lead messages referencing their tech stack, recent funding, or product usage. Reads like a human wrote it because the context is real.
Microsite Generator 2.0
Spin up a demo-specific or ICP-specific landing page in 90 seconds. A/B test messaging by segment. Leads flow straight to HubSpot or Salesforce.
Pipeline attribution
Source-attributed reporting that shows which signal triggered which sequence that produced which meeting. One number everyone agrees on.
What good looks like.
What the platform tracks for B2B SaaS teams.
How a 12-rep SaaS team cut cost per meeting by 61%.
A B2B SaaS company selling to operations teams was spending $420 per booked meeting using a mix of outbound contractors and ZoomInfo. After switching to Lead Gen AI Suite™, intent-scored outreach and automated follow-up dropped cost per meeting to $165 — and reply rates tripled because every message referenced something real about the prospect.
See how Lead Gen AI Suite™ works for your team. Ask G right now.